Case- Spectrum Brands' Diversification Strategy: A success or a failure?
1. Present a general overview of Spectrum Brands International. Specifically, discuss important historical milestones, product offerings, major competitors and their relative market share (Hint: Consult Case, Corporate website and annual report, 10-K).
2. Provide an overview of Spectrum Brands’ businesses and product categories. Explain the pattern of diversification of the company over the years and some of the reasons behind such diversification.
3. What are the major opportunities for Spectrum Brands as a result of its corporate strategy (i.e. related & unrelated diversification)?
4. Discuss some of the challenges Spectrum Brands faces as a result of its corporate strategy (i.e. related & unrelated diversification)?
5. Do you think the company created synergy using the overall diversification strategy?