Problem
Write 4 to 6 pages paper in which you: Prepare an overview of the product, its brand category, and the niche that it is intended to fill. Evaluate the unfilled product niche, focusing on the demands of a specific market segment(s). Analyze the likely market segment(s) and its expectations for the fictional brand. Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market. Outline a sample advertisement in which you illustrate both the campaign theme and brand image.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.