Assignment : Professional Selling and Sales Promotion
You will prepare an audiovisual sales presentation that is supported by creative sales promotions as you assume the role of the new marketing associate for U Drive Transport.
Scenario
The car sharing business has grown in popularity throughout the world in densely populated major city centers. Over the past few years, U Drive Transport Company has dominated the United States marketplace as a premier car sharing business.
You have recently accepted a job
with U Drive Transport as a marketing associate to help the company expand into the global marketing environment.
To familiarize yourself with the car sharing business, visit the websites of competitors of U Drive Transport:
Research "car sharing" on the Internet and research two competitors in this industry.
As the new marketing associate for U Drive Transport, you have been tasked with preparing a prerecorded presentation to train new account managers and sales representatives on the features and benefits of the U Drive Transport product offering.
Additionally, you must provide training on the seven steps (slides #4-10) of the personal selling process located in your text (Chapter 17) and in the steps below.
Follow the directions for executing this Assignment.
Make sure you either have a built-in microphone in your computer or a headset with working microphone in order to able to complete this audio visual presentation Assignment.