Prepare a report to the vice president of marketing


Homework: International Investment

Competency

Describe and categorize the different forms of international investment.

Instructions

Case Study

Read the above case study and prepare the necessary documents as explained below.

Use the following website as a starting point for research on this project:

The World Factbook

In addition, you may likely need to do some additional research to help complete this product.

Choose from one of the following countries to expand into: Brazil.

Rocky Mountain Chocolate Factory International (RMCF) has hired your consulting firm to make a recommendation on which category of international investment the company should pursue. Prepare a report to the CFO with your analysis and recommendation for the entrance of RMCF into the country/region that you have chosen. Read the above case study and any additional research needed to create your analysis. In your analysis, be sure to include the following:

• Introduction to your findings.

• Compare and contrast the two categories of international investment, Foreign Portfolio Investment (FPI) and Foreign Direct Investment (FDI).

• Identify the numerous factors; supply, demand, and political, that may influence the company's decision regarding the choice between FPI and FDI.

• Based on your analysis, detail the pertinent decision-making criteria, your recommendation and prepare a report to the CFO of RMCF as a conclusion of your findings.

This homework relates to previous homework:

Competency

Select proper methods for marketing, recruiting, leading and human resource management within an international business.

Instructions

Case Study

Read the above case study and prepare the necessary documents as explained below.

Use the following website as a starting point for research on this project:

The World Factbook

In addition, you may likely need to do some additional research to help complete this project.

Choose from one of the following countries to expand into: Brazil, India, Japan, Liberia, Thailand or Ukraine.

Rocky Mountain Chocolate Factory International (RMCF) has hired your consulting firm to outline The Marketing Mix by product mix and product categories for the introduction of RMCF products into a new country/region of your choice. In addition, in preparation for entering the new market set forth a recruiting campaign in order to get personnel in place. Coupled with the recruiting campaign will be determining the scope of Human Resource Management in leading, training and development, and compensation. Read the above case study and any additional research needed to create your analysis. In your analysis, be sure to include the following:

o Introduction to your findings.

o Identify The Marketing Mix by product mix, dark chocolate, milk chocolate, creams, caramels, nougats, nuts and product categories, chocolates, fudge, and novelties for entry into the country/region.

o Develop policies and procedures for recruiting managers for foreign homework.

o Examine ways to provide diversity training as a leadership development opportunity, a training and development program, a program on how to appraise performances, and provide compensation and benefits information to all employees of RMCF and their franchisees.

o Based on your findings, prepare a report to the Vice President of Marketing and the Vice President of Human Resources of RMCF.

o Conclusion of your findings.

Format your homework according to the following formatting requirements:

o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.

o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.

o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.

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Marketing Management: Prepare a report to the vice president of marketing
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