Topic: A study of promotion mix in Omantel Company.
Kindly flow the below instruction:
- Stage 2 need to be 5000 words
- Stage 3 need to be 1500 words
Stage 2 -Developing
Prepare a report of the investigation of a business issue and its implications for an organisation or organisations. It must include:
1 Detailed explanation of how the issue affects the organisation or organisations chosen. The explanation should be justified by explicit reference to the data collected and to concepts covered as in the mandatory Units of the Group Award. The explanation should be consistent with objectives at the Planning stage.
2 Analysis of the primary and secondary sources of information and data collected.
3 Assessment of the implications of these effects for the chosen organisation or organisations should be analysed in relation to the organisation(s), the business environment and the impact upon customers and should make reference to concepts and topics studied within the mandatory section of the Group Award.
4 Statement of the conclusions drawn from the investigation and any appropriate recommendations to be made to the organisation(s). These should be explicitly related to the issues being investigated and the needs of customers.
Produce a log of activities carried out by the learner. The log must include activities undertaken, resources used and time allocated.
The report should consist of 2500-3500 words or equivalent, if presented verbally, and must be presented in a format suitable for a business report. This must include a contents page, a summary of findings, acknowledgements and references. The evidence may be supplemented by evidence provided orally by the learner in a discussion with their lecturer. If this is done, a record of the main points of the discussion should be recorded.
The learner should retain evidence of their progress, experiences and personal development during the Planning and Developing stages of the investigation. This will assist and support the learner during the evaluation stage of the project.
Stage 3 -Evaluating
Providing an evaluation of the effectiveness of all parts of the investigation. The evaluation should include:
1 A brief outline of the investigation.
2 Assessment of the extent to which each of the original objectives of the investigation have been met. This should include reference to any modifications made during the course of the investigation and their importance and to any alternative courses of action considered but rejected. Throughout, the assessment should be supported with credible reasons.
3 Commentary on aspects of the Planning and Developing stages which worked effectively and why and/or aspects of the Planning and Developing stages which did not work as effectively as expected. Three separate aspects should be covered - one for the planning brief, one for the plan and one for the development report.
4 Assessment of the reliability and validity of the
primary and secondary sources of information.
5 Assessment of the strengths and weaknesses of the report of the investigation. This should be supported by credible reasons and cover at least one strength and at least one weakness.
6 Recommendations for future investigations. These should be based on items above and must relate to
the personal development of the learner (eg in terms of the further development of skills used in this investigation) and aspects of the process or product of the investigation (eg with respect to setting timescales, gathering information or possible future investigations). It should be clear from the recommendations that the learner has reflected on what happened and has drawn conclusions from this reflection.
7 Assessment of new skills and knowledge gained during the process of the investigation.
The Evaluating section of the practical assignment will be assessed by the submission of 1500 words or equivalent, if presented verbally. Learners may present this evidence in a manner which they consider appropriate but it must be negotiated and agreed with their lecturer. Evidence may be submitted using more than one type of assessment instrument. The evidence may be supplemented by evidence provided orally by the learner in a discussion with their lecturer. If this is done, a record of the main points of the discussion should be recorded.
- Flow the assignment instructions and guidance in attachment name ( Stages & Instraction)
- Flow the steps and assignment organization like samples of assignment attachment name ( Developing_Stage(sample) & Evaluating_Stage(sample))
1.1 Personal Assessment:
A researcher is supposed to have some abilities for continuing a research. The researcher himself/herself is responsible to gather the encouragement for starting the research. The researcher is well aware of the time management skills which are required in a research for arranging several tasks for meeting the deadline. The researcher also has a very good communication skill which is required for collecting information needed in the research from all the employees. Apart from that researcher is also consisted of analytical skills which are required for analysing the collected information in order to understand their actual requirement. Further, the researcher should have the networking skills which will help while communicating with people like friends and family. This will be helpful for the researcher while gathering several kinds of information.
1.2 Title:
A study of promotion mix in Omantel Company.
1.3 Issue to be investigated: the main issue to be analysed in this research can be stated as analysing the application of promotion mix in Oman Telecommunication Company (Omantel). The main features of this promotion mix can be categorised in five ways i.e. advertising needed for presenting & promoting products, services or ideas by a recognised sponsor through television, brochures, radio, print ads, emails, motion pictures etc.; personal selling i.e. a procedure of innovating new prospects of purchasing a product or service through sales meetings, incentive programs etc. ;sales promotion for increasing market demand, improve availability of the product & stimulate customer demand by sweepstakes, rebates, trade shows and so on; public relations i.e. promoting the brand and its products through significant advertising in newspapers or some other medium & direct marketing which is a channel-sceptic kind of advertisement allowing the company communicate directly to the consumers via online or mobile messaging or using websites. Along with this five aspects one more thing could be included namely maintenance of corporate image as brand name is very important for the customers nowadays. Even sponsorship can also be added as a seventh aspect. This research will find out if all the aspects of promotion mix are correctly used by Omantel or not.
1.4 Aims & objectives: this project has several aims & objectives which can be categorised in two ways, i.e. primary objective & secondary objective.
The primary objective of the research is
- To analyse the effectiveness of promotion mix employed by Omantel.
While the secondary objective is
- To identify the elements of promotion mix at Omantel.
- To assess the impact of each element of promotion mix on the customers.
- To provide some recommendations & advices for future development.
1.5 Reason for the choice of issue: the issue has been chosen in relation with the needs of the unit. The choice can be considered as a part of MPO (managing people & organisation) in the HND program. The customers of a brand are very crucial for marinating the market position as well as gaining competitive advantage in the industry. The kinds of procedures or tactics used by the organisations as a part of the promotion mix generally associate with the communication objectives. Organisations like Omantel particularly utilise promotional tools for creating consciousness about their brand or product. Once they achieve the recognition, the promotion mixes tend to focus on promoting huge profits & value towards the target consumers. Providing motivation to the consumer intent & marinating relationship with the consumers are quite an objective for the recognised companies like Omantel.
Attachment:- Stage - 1.rar