E-Cigarettes: Marketing Versus Public Health
In a 13- to 15-page marketing plan, address the following:
• State assumptions
• Gather initial information
• Audit the market
• Determine the marketing strategy and business communication standards to be used
• Assess due diligence (any operational, financial, or human resources requirements needed to implement the plan)
• Set marketing goals and objectives
• Describe any benchmarks from other competitors or industries
• Prioritize marketing objectives
• Specify marketing actions
• Explain any global marketing issues in the marketing plan
• Specify any limitations to implementing the plan
Attachment:- E-Cigarettes Marketing Versus Public Health.rar