Assignment:
Marketing Management Project Draft
(Cover Page, Introduction, Product Design, Target Market Analysis, Positioning Strategy, and Situation Analysis)
Students will prepare a marketing plan for a new product designed and developed by the student. This will be a new product that will be developed to launch in the student's chosen market. Students will upload a written report on Blackboard in the appropriate area. Think about how this new product will improve the market and will beneficial to consumers. Follow the guidelines below for the draft of the marketing plan for the new product. This assignment will be submitted through Turnitin. See examples online for additional reference.
Requirements
• This section should be a minimum of four pages in length double spaced.
• Use Times New Roman, 12pt. with 1" margins.
• Use Appropriate APA format.
• Be sure to include headers for each section in your paper.
• Cite ALL sources
• Use diagrams when needed
• Be sure to include any relevant appendices.
• Cover Page (Name, Product Name, Course, and Date)
• Introduction- Tells why you decided to invent this product, introduce to it to the market, and how it will benefit consumers.
• Product Design- Includes the following: (Name, Logo, Colors, Product Features, Tagline, Packaging, and Brand Personality)
• Target Market Analysis- How is the target market defined and why? What are the important characteristics of the target market?
• Positioning Strategy- What positioning strategy will be employed and why? (The place a brand occupies in the mind of its target audience)
• Situation Analysis (SWOT)- What are the general dynamics of the industry and market which have an important influence on your promotional strategy? What is the nature of the consumer behavior in the product category and what is the nature of the competitive situation?