Assignment:
INTEGRATED MARKETING COMMUNICATIONS
As the title ‘integrated marketing communications' implies, those who work in this industry need to combine both marketing and communication skills.
The Personal Development Portfolio (PDP) for this module is aimed at exploring the skills that you presently possess, which may be used to employ an integrated marketing communications campaign. You also identify those skills that you would need to be a more complete integrated marketing communications professional.
Consider the importance of communication, planning and understanding others' motivations.
In a paper ofapproximately 1,000 words, evaluate your capabilities in each of the three areas of communication, planning and understanding others' motivations. Specifically:
Provide an informed narrative on the importance of these aforementioned capabilities/attributes.
Assess your competences in the areas of communication, planning and understanding others' motivations, based on your opinion.
Identify your strengths and weakness in these three areas.