Assignment: Marketing Communication And Brand Strategy
Develop a minimum 900-word branding strategy and marketing communication plan in Microsoft Word.
This document should address Item a and d of the Situational Analysis and three other elements of the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below).
You should select and describe each one of the selected five elements for the domestic market and then describe the same selected elements for the foreign market - if the elements are the same, you should explain why they are the same.
The selected company is the Week One researched Company; the product/service were selected in Week Two.
The five elements you select should only come from the options provided below.
• Situational Analysis (choose a and d)
a. Vision, Mission, Strategic objectives, Values (Domestic and Foreign in separate sub-headings)
b. Strengths/Weaknesses
c. Competitor's Strengths/Weaknesses
d. Market Segments (Domestic and Foreign in separate sub-headings)
• Product, Place/Distribution, Promotion, and Price Strategies (choose any three topics posted below) -
1. Creating a Brand Image (Domestic and Foreign in separate sub-headings)
2. Maintaining Brand Image (Domestic and Foreign in separate sub-headings)
3. Branding Concerns (Domestic and Foreign in separate sub-headings)
4. Promotion/Integrated Marketing Communication (Domestic and Foreign in separate sub-headings)
5. Advertising Strategy/Objectives (Domestic and Foreign in separate sub-headings)
6. Push and Pull (Domestic and Foreign in separate sub-headings)
7. Media Strategy (Domestic and Foreign in separate sub-headings)
8. Advertising Execution (Domestic and Foreign in separate sub-headings)
9. Public Relations/Strategies (Domestic and Foreign in separate sub-headings)
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Melissa-Simmons-Price-and-Channel-Strategy.rar