Problem:
Comment on the "Practical Do's for Growth Stage." Suggest additional advice and share your experience with the class. Focus on products within their Growth stage. Please give examples.
Practical 'Do's' for Growth Stage
1. Sustain and protect your drivers for growth (i.e. technology/IP, logistics, operation resources, ecosystem)
2. Forward-think and focus on developing large opportunities/markets/segments
3.Avoid Price competition; sell on values, features, benefits
4. Improve offering's performance and services, reduce total cost of ownership for customers
5. Build a Customer Relationship Management system (CRM) to feed into your Sales Lead Management (SLM) system
6. Stage your growth systematically (updates, upgrades, replacements) and don't hesitate to cannibalize your early successes; do it before competition does it to you on your worst timing...
7. Keep evolving your ecosystem's footprint and marketing mix strategies