Assignment:
Q1. What are the various reasons to conduct a literature review?
Q2. What should you look for in assessing whether or not an Internet resource is credible?
Q3. A researcher develops hypotheses that suggest consumers like ads better when they (1) are truthful, (2) creative, and (3) present relevant information. Picture the conceptual model that would show these relationships. Which variables are the independent and which the dependent variables?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.