Project description:
Develop a customer-driven marketing strategy. Describe your strategy and conclude with a positioning statement for your business. Your report answers the following questions
1. Identify a business opportunity
a. Identify an unmet needs/wants in a certain market
b. Can you develop a product/service to satisfy the potential customer needs?
2. Segmentation & Targeting
a. What segmentation variables do you use? Please explain reasons for choosing these segmentation variables
b. Describe characteristics of your target market
3. Positioning
a. Identify key competitors in your target market
b. How would you differentiate your business from those competitors?
c. Develop a positioning statement for your business