Project description:
Develop a customer-driven marketing strategy. Describe your strategy and conclude with a positioning statement for your business. Your report answers the following questions
1. Identify a business opportunity:
a. Identify an unmet needs/wants in a certain market
b. Can you develop a product/service to satisfy the potential customer needs?
2. Segmentation & Targeting:
a. What segmentation variables do you use? Please explain reasons for choosing these segmentation variables
b. Describe characteristics of your target market
3. Positioning:
a. Identify key competitors in your target market
b. How would you differentiate your business from those competitors?
c. Develop a positioning statement for your business