Positioning and differentiation strategies-health care


Problem: I'm am doing a paper on Walgreens Pharmacy and CVS pharmacy. I'm stuck with these two parts. Please include references.

- Identifies two existing health care organizations in the same discipline. Which are Walgreens and CVS.

- Compares and contrasts the organizations' positioning and differentiation strategies.

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Marketing Management: Positioning and differentiation strategies-health care
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