Problem 1: Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling). Define each and discuss the pros and cons of the individual elements.
Application to Product/Service
Problem 2: Provide a quick overview of the product or service you created, the product created is a beach towel, that clings to beach chairs in order to avoid the hassel of a beach towel moving on your chair, which is rather frustrating, the target market is people 55 and older that are retired etc. however all people living in coast areas are target customers.
Problem 3: Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?
Problem 4: Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach?
Problem 5: Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign.