1. For chapter discussion I would like to concentrate on the new marketing reality: The virtual communities. Those who are active in this medium, have both the power to influence others and absorb the influence of others. In addition to that, the marketer tries to participate and benefit.
Please share with us you knowledge and experience on this topic. Where do you think all this leading to? What would you wish to happen (Instead?)?
Be concrete when you are reporting and be visionary when you analyzing and projecting to the future.
2. For chapter 10 discussion I would like to concentrate on children as consumers and the mutual relation between parents and their children. Add to that the involvement of the marketer that is communicating separately to children and their parents.
Please reflect on this constant intensive interaction, its motives, methods used by each party, and the consequences of this culture. Are their rules that anyone is keeping?