Problem
H&P's new ( food delivery app) has passed the testing phase and they have started planning the launch. They want to leverage social media to actively promote the new app and are hoping to build earned media quickly so they can keep costs low. H&P consider itself well-versed in social media. Both have their own social media accounts on multiple platforms and feel that they have a good handle on how to use social media to promote the app. H&P have no experience with formal media relations and, outside of social media, don't know where to start to ensure they have the kind of media coverage that will help the launch be a success.
To read the above case answer the following question
• Use SMART criteria to plan and budget the launch of H&P Feed ME's app (food company)