Pick a product category consider the strategies of market


1. Pick a product category. Consider the strategies of market leaders in different countries. How are they the same and how are they different?

2. Pick a product category. How are different leading brands targeting different demographic market segments?

3. Contrast Coca-Cola's and McDonald's global branding strategies. How are they similar and how are they different? Why are they so well respected?

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Financial Econometrics: Pick a product category consider the strategies of market
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