Pick a brand marketed in more than one country assess the


1. Pick a brand marketed in more than one country. Assess the extent to which the brand is marketed on a standardized versus customized basis.

2. How aware are you of the country of origin of different products you own? For which products do you care about the country of origin? Why? For those imported brands that you view positively, find out and critique how they are marketed in their home country.

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Financial Management: Pick a brand marketed in more than one country assess the
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