When people buy Fairtrade they are symbolically performing ethical consumption but this does not mean they are essentially ethical consumers. Discuss the implications of this statement, using detailed examples of relevant consumer behaviours to illustrate the full question is: When people buy Fairtrade they are symbolically performing ethical consumption but this does not mean they are essentially ethical consumers. Discuss the implications of this statement, using detailed examples of relevant consumer behaviours to illustrate your discussions.
Please write 1800-2000 words
Must include footnotes where necessary, and must contain a bibliography of all sources consulted. Marking will be on the basis of research effort, engagement with the appropriate academic literature, content, argument effectiveness and writing style.
Give 1-2 examples
- have to make a full statement
- only a few people are 100% ethical when they purchase- so do they exist?
Structure:
1 examples
2 explain
3 points : answering the question
4 arguement (on the question) (theory) (must support by evidence)
-can talk as first person to give opinions
Recommend textbook:
Solomon, M., Bamossy, G., Askegaard, S. and M.K. Hogg (2013) Consumer Behaviour: A European Perspective, 5th Edition, Prentice-Hall: New Jersey. (ISBN 0-273-68752-2) 338.75834 SOL
“the myth of the ethical consumer”
links that are recommended by my teacher
https://www.youtube.com/watch?v=hpAMbpQ8J7g