Case Scenario:
Read the following articles about Pepsi and conduct additional research as necessary. Again, please think through your answer before jumping into the research.
Please help perform an internal analysis at Pepsi; identifying their weaknesses and strengths.
Case expectations:
The paper should contain ideas related to:
An introduction stating the thesis of the paper.
A main section, addressing your thesis. This section should report:
1. The results of your internal analysis.
2. Your critical assessment of the major strengths and weaknesses facing Pepsi as a company. (See reading on SWOT on the background page).
3. What Pepsi is doing (if anything) to meet these threats and opportunities. Are they successful?
A conclusion reprising your main findings from the analysis.
Required Readings:
SWOT Analysis https://marketingteacher.com/Lessons/lesson_swot.htm
A very useful framework for an internal environment is Porter's Value Chain:
Please click Here! https://www.12manage.com/methods_porter_value_c
Case Reading
Brady, D. (2004). A Thousand and One Noshes; How Pepsi deftly adapts products to changing consumer tastes. Business Week. New York: June 14, 2004., Issue 3887: page 54