Perceptual mapping of professional hair, Operation Management

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Perceptual mapping of professional hair

Perceptual mapping of professional hair cosmetics

1) Think about two characteristics with polar meaning (two axes)

2) Place 5 L'oreal competitors in each quadrant, explain the choice

3) State main strength and weaknesses of each competitor (from CB point of view)

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Operation Management: Perceptual mapping of professional hair

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