Problem:
Holyrood Co. just paid a dividend of $2.10 per share. The company will increase its dividend by 20 percent next year and will then reduce its dividend growth rate by 5 percentage points per year until it reaches the industry average of 5 percent dividend growth, after which the company will keep a constant growth rate forever. If the required return on Holyrood stock is 11 percent, what will a share of stock sell for today? Elucidate comprehensively and provide all workings and methods.