Past performance marketing of a company


Choose a company with a reputation for the ethical business practices.

Write down a 750 to 1,050 word paper in which you complete the given:

Assess the company's past performance marketing their product by using the six pillars of marketing code of ethics: honesty, responsibility, caring, respect, fairness and citizenship. 

Give at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, like green initiatives and philanthropic commitments.

Format your paper consistent with the APA rules.

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