Question 1: Define the term Strategic Marketing Management. Why there is a requirement for the same. Arrange ‘External Analysis’ and ‘Internal Analysis’ of the same.
Question 2: Describe in detail the relationship of marketing strategy with the corporate vision, mission and objectives.
Question 3: Describe: Market led strategic management.
Question 4: There are four main steps in strategic planning. Why it is significant for a marketer to perform such steps in order?
Question 5: What is the significance of marketing implementation? How might a company have excellent planning and poor implementation?
Question 6: What is return on marketing investment? Why it is hard to measure?
Question 7: In your opinion, does religion belong in a corporate mission? Why or why not?
Question 8: The BCG growth share matrix recognizes four classifications of SBU’s: Stars, Cash Cows, Question marks and dogs. In brief describe why management might find it difficult to dispose of a question mark.
Question 9: Describe the differences between the four growth strategies recognized in the product/market expansion grid. Which option would a smaller company be pursuing if it decided to enter an existing market served by many large, well known competitors?
Question 10: Does the 4P’s marketing mix framework do an enough job of explaining marketer responsibilities in making and managing marketing programs? Why? Do you see any issues with this framework in relation to service products?
Question 11: Describe the salient features and common trends in strategic marketing management with the help of illustrations.