Strategic marketing analysis


Question 1: Differentiation strategies are helpful in obtaining sustainable competitive advantage. Describe with the help of suitable examples.

Question 2: Internal Analysis is as significant as External Analysis.  Do you agree? Justify with illustrations.

Question 3: Write a note on ‘Enviroscan’.

Question 4: How the ‘Competition’ is recognized? How potential competitors SWOT analysis you will carry out?

Question 5: How businessmen deal with ‘Strategic uncertainty’. And how an environmental analysis is done for the same?

Question 6: Why do a strategic analysis? What are the objectives? What in your view are the three keys to making a strategic analysis useful and significant? Is there a downside to conducting a full blown strategic analysis?

Question 7: Pick a company or brand or business on which to focus. What are the main segments? What are the customer motivations by segments? What are the unmet requirements?

Question 8: Consider the automobile industry. Recognize the competitors to Ford and organize them in terms of their intensity of competition. As well organize them into strategic groups. What are the KSF’s for the strategic groups? Do you think that will modify in the next five years?

Question 9: Consider the television industry. Recognize the competitors to NBC and organize them in terms of their intensity of competition. As well organize them in terms of strategic groups.

Are there differences in the two techniques of organization?

Question 10: Focusing on the airline industry, make a list of strategic uncertainties and possible strategic actions.

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Strategic Management: Strategic marketing analysis
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