I need assistnace in understanding the marketing questions and provide solutions If possible cite the articles used.
Questions:
1. Researching Consumers
Some new products experts maintain that getting close to customers through intensive research is the only way to develop successful new products. Other experts disagree and maintain that customers can't possibly provide useful feedback on what they don't know and can't provide insights that will lead to breakthrough products. What is your position on this? To the extent possible support your answer with substantive data and examples.
2: Managing the New Product Development Process
What organizational structures and processes do managers use to oversee new-product development? What is the best way to manage the new-product development process?
Why do new products fail? Can you think of Organizational causes as to why new products fail? Provide one or more representative examples.