This assignment focuses on IMC and customer satisfaction for your product and service.
Write a four to five (4-5) page paper in which you:
Question 1. Discuss the company's advertising strategy and how it aligns with its marketing goals.
Question 2. Determine how the effectiveness of the advertising will be measured.
Question 3. Explain the different promotional strategies that may be used in addition to advertising.
Question 4. Determine the best marketing research approach to measure customer satisfaction with your company's product/service.
Question 5. Decide how gaps in customer expectations and experiences will be addressed
Question 6. Support your marketing plan with at least two (2) reference sources that discuss the nature of the assignment.
The specific course learning outcomes associated with this assignment are:
- Analyze integrated marketing communications and its relationship to advertising strategy.
- Design customer satisfaction evaluation processes and quality assurance measurements.
- Evaluate marketing research tools involved in the marketing process.
- Use technology and information resources to research issues in marketing management.
- Write clearly and concisely about marketing management using proper writing mechanics.