Assignment: Ethics Exercise
The Ethics Resource Center recently conducted a study to explore the relationship between workplace ethics and social media. The report noted that active social networkers find themselves at higher risk for observing misconduct on the job. According to the findings:
• 72 percent of social networkers observed misconduct by others in the workplace during the previous 12 months (compared with 54 percent of other workers)
• 56 percent of social networkers experienced retaliation after reporting an incident (compared with 18 percent of other workers)
• 42 percent of social networkers felt pressure to compromise their own standards (compared with 11 percent of other workers)
Consider these findings in light of your own experiences in the workplace or college setting.
1. Do these findings surprise you? Why or why not? How might you apply what you have learned about social media and social media marketing from this chapter to your own workplace ethics?
2. Using concepts from this chapter, outline the major points of a social media policy for your college or employer.
Text Book: Boone, L. & Kurtz, D. Contemporary Marketing, CTC Custom, 17th Edition, Cengage.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.