L14 M300 Place - Distribution Channels and Logistics Management Assignment- Indiana University, Bloomington
1. Outline the new product process for Pepsi Next. How consistent is their approach to the process described in the class?
2. PepsiCo has been quite persistent with pursing mid-calories beverage products - why do you think this is the case? Do you agree with their decision to introduce Pepsi Next? Why/why not?
3. How is the performance and market acceptance of Pepsi Next likely to impact the overall brand equity of Pepsi? Should PepsiCo have launched this product under a new brand instead?
4. The launch strategy seemed to heavily focus on generating trials. Why was this important? How else could the launch program have been structured?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Pepsi-Next-Case-Study.rar