Case Study:
Recently, JCPenney announced that it plans to close 130+ stores and offer buyouts to 6,000 workers as the department-store industry sags in competition with online sellers and nimble niche retailers. Other "major" players also announced cuts. Why are shoppers not frequenting JCPenney’s, Macy’s, Sears, K-Mart, etc.?
Yet, at T.J. Maxx, shoppers relish the hunt for a bargain-priced designer dress. Visitors to a Nike store in Manhattan can try out sneakers by taking virtual job through the park. And Ulta customers can sample an array of makeup without assistance of a sales representative.
At a time when many shoppers prefer to do their shopping online, what can the “Big Box” stores do?
Search for an article (be sure to put the link at the end of your post) and write about the new recipe for retail success.
2-3 Paragraphs.