1. Formulate a problem statement and research objective for the following.
I. Zulily wants to investigate whether it should allow returns on purchases.
II. Starbucks wants to examine whether or not it should charge more for its frappuccinos.
III. Ikea wants to investigate how people use their home offices.
IIII. Michael Kors wants to explore how it can sustain a reputation as a premium Brand.
2. Kodaks large network of 19,000 Picture Maker Kiosks, at the retail stores, was an example of which type of positioning?
A. Variety B. Access C. Needs D. All of the above
3. If we were to evaluate Fisher’s efforts in the digital market, based on the working definition of strategy with the text book, how would we evaluate the effectiveness of his strategy?
A. Market share increase B. Profitable C. Customer satisfaction D. Product quality awards