Organizations mission and vision statements


Question 1: Identify the organization for which you would like to complete or are considering completing a strategic plan. You may focus this study on a specific department, group, division, or function, within the organization.

Question 2: Provide a brief background of this organization, including its products/services and customers.

Question 3: Look for the organization's mission and vision statements. Modify or improve them to achieve as much clarity as possible.

Question 4: How do the mission, vision, and values aid the organization in reaching its desired end state?

Question 5: What components of the strategic management process need to be analyzed in light of the new strategy?

Question 6: What effect will the outcomes of the new strategy have on the leadership and culture of the organization? How will the outcomes affect stakeholders?

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Marketing Management: Organizations mission and vision statements
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