Need assistance coming up with the marketing research approach to develop the marketing strategy.
The specific areas to cover for this is the consumer analysis, 1) demographics 2) Psychographics 3) Behaviors (e.g. purchase behaviors), 4) Geographical considerations. And then the Industrial analysis, 1) competitor analysis. Looking for written ideas that encompass the specifics listed and an explanation to grow and expand on.
Here's what I have brainstormed: Organization: KinderCare Learning Centers
New Product: Daycare that caters dinner for parents when picking up their children
Relevance: KinderCare already serves nutritious meals at the daycare center, but for those extremely busy working parents it would be nice to pick up your children and a nutritious dinner at the same time? KinderCare Learning Centers are currently located in 38 different states in the United States and has approximately 1,700 community-based care centers. This company reaches many families, and a service such as catered dinners at a low additional fee to the normal tuition depending on the size of family, could potentially reach a large customer base.