Evaluate why consumers should be central to organisational decision making?
• Evaluate the usefulness of the theoretical approach of STP and relevant models in relation to the management of performance
• Make use of relevant theory/models to support your evaluation and reference these appropriately using the Harvard system
• Provide a critical assessment of your
framework, which draws upon a combination of simulation evidence and relevant academic theory/ marketing models.
• make use of appropriate use of literature to support and develop arguments.
• Show an appreciation of the limitations of the decision-making tools and techniques employed.
• Develop a set of conclusions and recommendations that are realistic and appropriate within the simulation context