Business Law:
a) Demonstrate an understanding of the Australian legal system and legal context in which businesses operate
b) Analyse and apply general principles and concepts of business law
c) Critically examine the range and specific types of legal issues that can arise in business practice
d) Analyse the fundamental legal issues involved in business problems and the relevant areas of the law
e) Apply the relevant laws, cases and statutes associated with business problems and determine possible solutions or actions
Assessment Brief:
You work for an advertising company and are asked to review a holiday brochure before it goes to print. You are asked to provide advice to the advertising company on the legal effect of the representations in the brochure. You are asked to produce a report for management outlining the issues relating to the brochure.
You work for an advertising company and are asked to review a holiday brochure before it goes to print. You are asked to provide advice to the advertising company on the legal effect of the representations in the brochure. You are asked to produce a
report for management outlining the issues relating to the brochure.
Select a package holiday brochure. Read it and analyse it, looking to answer the following questions in your report;
1. Identify the key information about the holiday as set out in brochure.
2. Categorise the statements into representations, terms, conditions and warranties using contract law principles
3. Identify whether there is any material in the brochure which is potentially;
- unconscionable
- misleading or deceptive
- false representation
- bait advertising
- offers gifts or prizes
In your report explain the effect of these representations having regard to the consumer and consumer protection laws. You should outline the law relating to advertising including improper business practices, any legislation regulating advertising, unlawful sales techniques and the powers of enforcement.
4. Are there any exclusion or limitation clauses? If so identify and explain using the principles of contract law whether the clauses would be valid. When submitting your report please include the brochure.