One writer describes the usp of a company from which she, Operation Management

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One writer describes the usp of a company from which she

One writer describes the USP of a company from which she received an email: “Combining the strategy, business processes, implementation, and technical support skills of a CRM systems integrator with the data management, analytic, and marketing skills of a database marketing serviced provider to deliver and operate a close-looped marketing and sales environment.” How do you rate the effectiveness of this USP? Explain. What are the characteristics of an effective USP?

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