One common use of product placement is to help create excitement about the launch of a new product. Implicit celebrity endorsements and authenticity are key issues to consider when judging placement opportunities. High-quality product placements usually result from great collaboration among marketers, agents, producers, and writers.
Discuss the following:
- Why do you think video games have attracted so much interest recently as a venue for product placement?
- What makes this venue even more appealing for advertisers as games and game players move to the Internet?
- Provide one example of a celebrity playing a part in product placement for a TV show or movie and how it benefited the brand.