Assignment:
Q1. Describe the difference between inertia and brand loyalty.
Q2. What is the difference between a noncompensatory and a compensatory decision rule? Give one example of each.
Q3. What is a prime? How does it differ from a nudge?
Q4. What are some factors that influence how an organizational buyer evaluates a purchase decision?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.