Management:
Critically evaluate the use of non-probability samples in management research. In what circumstances should non-probability samples be used?
Your answer should include:
1. A brief definition of non-probability samples and probability samples
2. A discussion of the main benefits and limitations of using non-probability samples
3. A critical discussion of when and where non-probability samples are most appropriate and why. This should include a discussion of the use of non-probability samples in both academic and professional research.
4. Implications of using non-probability samples for research design and presentation of findings.
General assignment advice
1. You are expected to draw upon, and fully reference, extensive reading and research to justify and substantiate your assignment answer. This should include recommended reading and there is also an expectation that you will undertake further literature review and reading. Some suggested reading to get you started is given below. These suggestions are meant to help you get started with your reading but are not exhaustive. You need to undertake your own research and reading.
2. Please make sure you are familiar with School of Management policies on plagiarism and poor scholarship. All assignments are checked for plagiarism and poor scholarship. Do not cut and paste from websites, or include extracts from any source without full and proper citation in line with the Harvard Referencing System.
3. Avoid being overly descriptive. It is good practice to briefly outline and describe key concepts and definitions, but the priority in this assignment is to undertake a critical evaluation.
4. Consider using examples to illustrate your arguments. Examples might include case studies, and examples from published research papers. Make sure these examples are fully referenced
5. Stick to the word limit. The word limit does not include references or direct quotes.
6. This is an essay assignment. Use headings and sub-headings sparingly, and do not write your answer in report format.