Question 1:
(a) What is the differentiation between News Conference and News Release?
(b) An Organising Committee has been set up to celebrate the Chinese Spring Festival on Saturday 18th February 2008 in China Town, Port Louis. A series of Cultural events will be held on that day from 10 a.m. to 1 00 p.m. Because of the event there is going to be an important traffic diversion in the City Centre. You are the PR Consultant assigned the task of Organising a Press Conference concerning the traffic diversion.
What significant elements should you consider in organising Press Conference?
Question 2:
How would you appraise a News Coverage in the written Press and the Electronic Media?
Question 3:
A big multinational company wishes to employ a PR manager for all its PR activities. What according to you would be the disadvantages and advantages of having own PR department versus a consultancy firm? Advise management whether it would be cheaper to use an in-house PR manager than appoint a consultancy firm.
Question 4:
(a) Discuss and describe the various issues which make effective news release.
(b) The National Transport Corporation is introducing a new fleet of 10 buses for the Mauritian public. Write a press release to be distributed to the press for this event. You might make your own assumptions.