Question 1:
(a) In most cases, secondary data sources don’t satisfy the company’s research needs. Frequently primary data is required. What approaches are accessible to a marketing manager in gathering primary data?
(b) Elaborate on the marketing information system.
Question 2:
(a) What do you understand by the term market?
(b) What is meant by the term marketing environment?
(c) Describe in brief the followings:
(i) Micro environmental factors
(ii) PESTLE factors.
Question 3:
(a) Describe and discuss the consumer decision process.
(b) In what ways does organisational buyer behaviour distinct from consumer buyer behaviour?
Question 4:
a) Explain and discuss the following terms:
(i) Marketing Ethics
(ii) Green Marketing, illustrating your answer with examples
b) Discuss and describe the benefits of E-Marketing as a marketing tool strategy.