MLS Soccer New England Revolution
New England Revolution have decided to capitalize on the recent surge in public interest in soccer and, for the first time, hire an outside agency to assist their communications efforts. They have a budget of $3million and invite agencies to bid for their account.
Instruction: Please conduct some research and present information for the above company and answer the following questions one by one with resources please.
- Identify some overall market trends.
- Identify the strengths and weakness, opportunities and threats.
- Assess the competition and possible competitor reaction to any campaign.
- Consider the chosen product/brand/service from the perspective of the customer- how does this compare with the alternatives on offer?
- Your target audience. Who is going to be your target market? Think about demographics, psychographics and user analysis.