For this assignment you will need to answer and comment on the following questions using one of the case studies from Chapter 3 of "Brand Relevance":
1) What are some of the barriers that arose?
2) Were the barriers overcome?
3) What was the outcome?
This assignment is to be from 3 pages in length and in APA format. Make sure to provide at least two outside CREDITABLE sources to support your work. Cite work in text and full citation on reference page.