Multi dimensional unfolding is the form of multidimensional scaling applicable to both the rectangular proximity matrices where the rows and columns refer to the different sets of stimuli, for instance, judges and soft drinks, and asymmetric proximity matrices, for instance, citations of journal A by journal B and vice versa. Unfolding was introduced as a manner of representing judges and stimuli on a single straight line so that the rank-order of the stimuli as determined by each of the judge is reflected by the rank order of the distance of stimuli to that judge.