MSP 301 SPORTS MARKETING MANAGEMENT HOMEWORK: CASE STUDY ANALYSIS- EU Business School
Length: 2500 words.
TOPIC
Students must choose a sport marketing case among a portfolio of five, which will be provided by the lecturer. A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence. Analysis should be thorough and include theories and concepts studied in class
Items to Discuss Allocation
• Identify and discuss the nature and type of sport marketing issues in the case.
• Describe the sport marketing contingency framework.
• What were these strategies/tactics/actions implemented?
• What were the consequences of the taken strategies/tactics/actions?
• Were the procedures in line with existing codes of practice, policy or theories?
• Design possible recommendations aimed at provided better responses or fixing the identified issues.
REQUIREMENTS
Preparing the Case
Before you begin writing, follow these guidelines to help you prepare and understand the case study:
A. Read and Examine the Case Thoroughly
• Take notes, highlight relevant facts, underline key problems.
B. Focus Your Analysis
• Identify two to five key problems.
• Why do they exist?
• How do they impact the organization?
• Who is responsible for them?
C. Uncover Possible Solutions/Changes Needed
• Review course readings, discussions, outside research, your experience.
D. Select the Best Solution
• Consider strong supporting evidence, pros, and cons. Is this solution realistic?
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.