Assignment
READ THE CASE AND WATCH THE VIDEO TO RESPOND TO THE QUESTIONS:
ANSWER THESE THREE QUESTIONS:
o Based on the written case, summarize/describe the major issues or challenges facing the marketing team and Disney's management when planning and launching the new theme park located near Paris.
o Have any of you visited a Disney Park outside the USA?
o Share your experience with the class. How does your experience compare to the information presented in the case history?
o Based on the case materials, explain how Disney maintains a consistent global brand.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.
Attachment:- Disney-Video.rar