Problem:
Using research, explain what you think would be the most appropriate pricing method and why for two branded products below. In doing so, you must compare and contrast the two pricing methods explaining why you think they would be similar or different. You must illustrate your arguments using estimates of costs and other figures for the products you have chosen. In that case, it is quite acceptable to invent some reasonable numbers rather than take the time to research them. These detailed calculations should be in an appendix and not part of the 4 pages analysis of the two products. Demonstrate your understanding of marketing concepts central to the question. Develop an effective pricing method through the analysis of this case.
The two products can be chosen from the following.. and use only one product in each:
- media distributor
- canned vegetables
- aspirin