Problem:
Two products (choose one from Airline Flights and choose one from Carbonated Soft Drinks) using as much research as possible to explain what you think would be an appropriate promotions strategy for both. Compare and contrast the two promotion strategies explaining why you think they would be similar or different. In particular, please use readings on developing a promotional strategy at the marketing-made-simple.com website. Please mention segmentation, targeting, positioning, and messaging. Demonstrate that there is an understanding of these concepts and their relationship to the development of a promotions strategy.