Morality is not the doctrine of how we may make ourselves happy, but how we may make ourselves worthy of happiness. According to Immanuel Kant. Kant emphasizes that society played a crucial role on what meant to be good or evil rather than based our perceptions on good will not free will. As an illustration, seventy percent of young women are under extreme intense of what the media being portrayed as true beauty. In addition to their binge eating disorder (eat to excess) and their low self-esteem; they are more likely to get into contact with criminals and expose in harsh situation that might lead to death. A photographer was allegedly taking advantage of a young girl who wanted to pursue a career in modeling. His encouragements and appreciation was hard to not believe for the fact he took charges of all expenses. She was told to follow his rules and regulations to become a super model. At the end of her career he took advantage as an exchange of money. She was forced to engrave the truth for the good of the company.